Dispatch-How Does Its Multi-Channel Attribution Work?
Knowing who’s responding to every digital touchpoint in your campaigns is critical in nurturing qualified leads. Dispatch gives you a clear picture of attribution. Whether someone responded to a direct mail piece, CPC, or a social media ad, completed a form fill or made a call, or connected in any other way, you know who that person is. You also know that, at the end of the process, they’re truly qualified. If, for example, a call comes in — and Dispatch tracks and transcribes all calls — that isn’t directly related to another action or potential conversion, that person isn’t considered a qualified lead and the report you get reflects that.
