Empathy as a Powerful Tool for Change
Give your donors a firsthand look into the tough choices millions of families make every day. The Making Tough Choices Simulator is an interactive tool that builds empathy and drives giving by putting users in the shoes of a family struggling to make ends meet.
Enter Choice.
What is the Making Tough Choices Simulator?
It’s a powerful, web-based poverty simulation tool that allows users to experience the difficult financial decisions faced by Asset Limited, Income Constrained, Employed (ALICE) households. Originally developed in partnership with the United Way, this tool has been used by nearly 1,000,000 people and has helped organizations increase donor growth by up to 40%.
Why Making Tough Choices?
Understanding fuels generosity, and for organizations committed to fighting poverty and supporting vulnerable populations, the Making Tough Choices Simulator is a game-changer. It’s more than a tool; it’s an experience that can:
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- Drive Deeper Donor Engagement: Move beyond statistics and allow your donors to feel the real-world impact of their contributions.
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- Increase Donations: By fostering a deeper understanding of the challenges faced by the ALICE population, the simulator has a proven track record of inspiring greater generosity.
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- Educate and Raise Awareness: Use the simulator as a centerpiece for community engagement, educational programs, and fundraising campaigns.
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- Provide a Unique Fundraising Tool: Stand out from the crowd with a cutting-edge, interactive tool that captures attention and drives action.
How Making Tough Choices Works
The Making Tough Choices Simulator is an easy-to-use, mobile-responsive online experience that guides users through a month in the life of an ALICE family. Participants are presented with a series of scenarios and decisions related to:
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- Housing: Finding and maintaining affordable and stable housing.
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- Childcare: Securing reliable and affordable childcare.
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- Food: Making difficult choices to feed a family on a limited budget.
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- Healthcare: Navigating unexpected medical costs and the complexities of the healthcare system.
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- Transportation: Dealing with car repairs and the challenges of getting to work.
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- Work: Managing employment, income, and unexpected job-related expenses.
Ready to Make a Difference?
Request a Demo and see how the Making Tough Choices Simulator can transform your fundraising and community engagement efforts.
Want to witness RebelWare in action?
Schedule a demo to learn more about what can do for your lead generation marketing.
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Making Tough Choices helps your donors experience the difficult financial decisions faced by Asset Limited, Income Constrained, Employed (ALICE) households. Stand out from the fundraising crowd with a cutting-edge, interactive tool.
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