Interactive simulator for donor engagement
Choice shows donors the real financial decisions asset limited, income constrained, employed (ALICE) families face through a clear, interactive simulation that makes the experience easy to understand. It turns complex monthly tradeoffs into simple, immersive moments donors can walk through in minutes, resulting in deeper empathy, stronger connection, and a clearer motivation to give.
A real look at real decisions
Choice walks donors through choices about housing, food, childcare, transportation, healthcare, and work, revealing the weight and impact of each one.
Empathy that drives action
In just minutes, donors walk through real-world decisions: choosing between rent and repairs, childcare and work, medical costs and meals. The simulation is mobile-friendly, intuitive, and requires no training, making it easy to share at events, online, or in community settings.
Built for fundraising & education
Choice works for:
- Fundraising events
- Community programs
- Volunteer training
- Schools and universities
- Advocacy campaigns
Everything you need. Nothing you don't.
- Guides users through real-world ALICE scenarios
- Shows the tradeoffs families face each month
- Illustrates the human side of financial strain
- Builds empathy quickly and clearly
- Encourages deeper donor engagement
- Works for events, training, and education
- Easy to use on any device
